The $#*! Kids Say

Join our campaign

NSPCC. Cruelty to children must stop. FULL STOP.


Over 50 per cent of people who contact the NSPCC have been worried about a child for over a month, often not getting in touch in case they’re wrong. The NSPCC need to reassure everyone: if you’re concerned, it’s always right to call. A month can be a lifetime for a child.

You can protect more children by sharing your Facebook status with the NSPCC for a week. It’s free, and each day a different message, like the one below, will encourage people not to wait if they are concerned about a child.

Watch and share this film

‘The $#*! Kids Say’ film encourages people to trust their instincts and call if they suspect something is wrong. You can protect more children by sharing the video with your friends.

If you’re worried about a child, need advice or want to talk, DON’T WAIT UNTIL YOU’RE CERTAIN.

Call the NSPCC anytime and anonymously on 0808 800 5000